Automations with Soul. Systems That Scale.
For women in business who are ready to simplify, systemise, and scale, without losing the human touch.
Ready to Build a Business That Feels Lighter?
Start by uncovering where your systems are holding you back, and where automations could set you free. Download the free Automation Discovery Workbook and take the first step towards smarter, simpler, soulful business growth.
Hi, I’m SJ, founder of The Automation Girl.
I believe in working smarter & automating with soul.
TAG was born when I built my own wildly successful membership back in 2017 and needed to streamline it fast.
I automated everything I could, the marketing, member intakes, and content (podcast to socials) and still kept it feeling personal. People started asking, “Can you do that for me?”
Now, with a specialised team and years of hands-on experience, I help women in business (just like you) set up systems that work for them, freeing up time, energy, and headspace to focus on what really matters.
I work with…
...smart, service-based women in business who are ready to grow with ease.
You might be a:
🌿 Coach or Consultant
🌿 Creative (designer, copywriter, artist)
🌿 Course or Membership Creator
🌿 Health & Wellness Pro (naturopath, physio, psychologist)
🌿 Swim Instructor or Studio Owner
🌿 Renovator or Educator
If you’re ready to simplify, systemise, and scale, without losing the human touch, I think it’s time we had a chat…
Let’s soulfully simplify your business with…
Marketing Automation
Funnels, emails, lead gen… handled.
Build smart funnels, nurture sequences, and automate your marketing so you can focus on what matters most: connecting with your clients. From welcome emails to nurturing campaigns, we handle the heavy lifting.
Systems & Workflows
Onboarding, offboarding, and integrations that flow.
Get your backend running like clockwork. Streamline your processes, from client onboarding and offboarding to integrating your tech stack. Think CRMs, calendars, forms, and more, all working seamlessly together.
AI-Powered Support
From content to inboxes, smart systems that save you hours.
Whether you need to repurpose your podcast or YouTube videos, set up a content creation machine, or write out your weekly emails that sound and feel like you, we bring AI into your business that feels human & connects directly with your audience.
Need a deep-dive day? Meet our VIP Experience…
We support smart, service-based women in business who are ready to grow with ease.
💼 Elevate & Automate VIP Day
Refine or build one core system in your business, onboarding, marketing, or client flow, all done with strategy, smarts, and style while integrating…
🌿 Smart & Soulful AI…
Bring the magic of AI into your business with AI that supports you, content that speaks from the heart, and tools that honour your story, mission, and audience. Like a personal marketing assistant who truly gets you.
What my female founders say…
I’d been putting off email marketing for ages because I just didn’t know where to start. There are so many systems out there, and I felt totally overwhelmed. Sarah Jane really took the time to understand my business and what I needed. She helped me choose a platform that was the right fit, and then patiently walked me through every step – setting up my account, importing my contacts, creating templates, and getting automations in place. She didn’t just do it for me – she made sure I understood how to use it confidently myself.
Now I feel much more in control, and I’m excited to start using email in a way that actually supports my business and helps me stay connected with the people who want to hear from me.
Wendy Atkinson – Dolomite Training
SJ has been absolutely phenomenal throughout my time working with her. Having no idea about technology, She allowed me to bring one of my dreams to life in the online space, in a supportive and simple way.
Everything is automated so I get to focus on my zone of genius knowing that everything is working for me without doing a thing! It’s incredible.SJ has gone above and beyond with support and offers more value than expected.
So grateful for everything!!! I highly recommend that anyone who has an idea to reach out and allow SJ to show you how easy it can be.
Thank you!!!!”