Hi, I’m SJ…
I help busy business owners like yourself, set up automations and integrations so you can focus on doing the things you love…

It’s time to work smarter, not harder.
You’ve built something amazing, but between clients, emails, admin, and tech that never quite talk to each other, it’s starting to feel like your business is running you.
Maybe you’ve tried to figure it all out, the onboarding systems, the email automations, the booking tools, but it’s confusing, time-consuming, and not exactly your zone of genius. You just want it to work… and feel aligned with how you do business.

That’s where we come in…
I started The Automation Girl after learning how to automate my own business back in 2017. I know firsthand how overwhelming it can be trying to piece together systems when all you really want is to serve your clients and have a bit more breathing space.
Now, after a decade of refining systems, automations and tools for myself and hundreds of clients, I help women in business simplify, systemise, and scale, without losing the human touch.
At TAG, we believe in making tech feel simple and soulful. Everything we build is rooted in our values: Educate, Simplify, Quality, and Value.
So if you’re ready to stop doing all the things and start working smarter (in a way that feels authentic to you), you’re in the right place.
Download the Price Guide to explore what’s possible, and if it feels like a fit, let’s take a deep dive into your business together.
I can help with setting up…

Marketing Automation
Funnels, emails, lead gen… handled.
Build smart funnels, nurture sequences, and automate your marketing so you can focus on what matters most: connecting with your clients. From welcome emails to nurturing campaigns, we handle the heavy lifting.
Systems & Workflows
Onboarding, offboarding, and integrations that flow.
Get your backend running like clockwork. Streamline your processes, from client onboarding and offboarding to integrating your tech stack. Think CRMs, calendars, forms, and more, all working seamlessly together.


Websites, online learning & membership platforms
Effortless membership & online course websites for business owners who want to build vibrant communities & share their knowledge with the world… Check out our sister brand…
What my clients say…
I’d been putting off email marketing for ages because I just didn’t know where to start. There are so many systems out there, and I felt totally overwhelmed. Sarah Jane really took the time to understand my business and what I needed. She helped me choose a platform that was the right fit, and then patiently walked me through every step – setting up my account, importing my contacts, creating templates, and getting automations in place. She didn’t just do it for me – she made sure I understood how to use it confidently myself.
Now I feel much more in control, and I’m excited to start using email in a way that actually supports my business and helps me stay connected with the people who want to hear from me.
Wendy Atkinson – Dolomite Training

SJ has been absolutely phenomenal throughout my time working with her. Having no idea about technology, She allowed me to bring one of my dreams to life in the online space, in a supportive and simple way.
Everything is automated so I get to focus on my zone of genius knowing that everything is working for me without doing a thing! It’s incredible.SJ has gone above and beyond with support and offers more value than expected.
So grateful for everything!!! I highly recommend that anyone who has an idea to reach out and allow SJ to show you how easy it can be.
Thank you!!!!”

Wondering what tools I work with?
I work with a number of different tools to help you automate your business depending on what the problem is that needs to be solved…